Wednesday, January 30, 2008

Cadbury Chooses Sustainable Cocoa

Cadbury Chocolate Shows Their Quaker Roots

Cadbury has announced the establishment of the Cadbury Cocoa Partnership to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean.

This ground-breaking initiative, which will be carried out in partnership with the United Nations Development Programme (UNDP) and other partners, marks 100 years since the Cadbury brothers first began trading in Ghana and aims to holistically support the development of sustainable cocoa growing communities.

Research by the Institute of Development Studies, Sussex, and the University of Ghana, Legon, into “Sustainable Cocoa Production in Ghana,” funded by Cadbury, showed that the average production for a cocoa farmer has dropped to only 40% of potential yield and that cocoa farming has become less attractive to the next potential generation of farmers. The Cadbury Cocoa Partnership programme aims to address some of the root causes of these issues - improving farmer productivity and helping to attract the next generation into cocoa farming.

More @ Cadbury

Via: The Jakarta Post

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